Not every chat is a buyer—and that’s okay. The problem is when your best customers get stuck behind endless “still available?” conversations. Lead qualification helps you prioritize high-intent buyers and reduce wasted time.
The goal: qualify, don’t interrogate
Qualification should feel like service. Ask just enough to recommend the right option and move to payment.
7 qualification questions you can reuse
- What are you looking for? (product type / use case)
- Any size, color, or model details? (variants)
- What’s your budget range?
- When do you need it? (urgency)
- Where are you located? (delivery feasibility)
- How do you prefer to pay? (Mpesa, card, cash)
- Should I share 3 options or 5? (controls scope)
How to use the answers
- If budget + location + urgency are clear, recommend immediately.
- If the customer is vague, offer a simple starting point and narrow down.
- If delivery isn’t possible, be transparent and propose alternatives.
Pro tip: Turn these into quick replies or an automated flow so you don’t type them repeatedly.